SES San Jose 2009 Review:
Facebook Ads – Reaching Prospects Early in the Decision Making Process
My second session was presented by well-spoken Sarah Smith, Manager of Online Sales Operations at Facebook. The Stanford grad reviewed ways to increase CTR as well as some of the current features Facebook offers. She outlined how Facebook advertising is quite different than search engine advertising, citing it as “demand generation” (AKA the less sexy Interruption Marketing). (more…)
