Serena is an original Vancouverite and has been working in eCommerce since 2003 at several web design and development firms across North America. She is currently a graduate student at Simon Fraser University, researching mCommerce trust as a member of the Connections Lab Research Group. Serena has earned a Bachelor of Arts Degree in Communications with a specialization in e-Media and a Master of Science Degree in Interactive Communications; both from Quinnipiac University in Hamden, Connecticut. Prior to Quinnipiac University, she studied Biology at Wayne State University in Detroit, Michigan.

Focus:

Serena’s research explores the characteristics of users perceived trust concerns related to everyday routines and social behaviors while participating in new forms of commerce (ubi-commerce), including mobile commerce, social commerce and mobile web payments.