Serena is an original Vancouverite and has been working in eCommerce since 2003 at several web design and development firms across North America. She is currently a graduate student at Simon Fraser University, researching mCommerce trust as a member of the Connections Lab Research Group. Serena has earned a Bachelor of Arts Degree in Communications with a specialization in e-Media and a Master of Science Degree in Interactive Communications; both from Quinnipiac University in Hamden, Connecticut. Prior to Quinnipiac University, she studied Biology at Wayne State University in Detroit, Michigan.
Serena’s research explores the characteristics of users perceived trust concerns related to everyday routines and social behaviors while participating in new forms of commerce (ubi-commerce), including mobile commerce, social commerce and mobile web payments.