Drink the Coolaid

Last Wednesday’s SIAT Research Colloquium was presented by Dr. Drew Davidson, from the Entertainment Technology Center at Carnegie Mellon University. He reviewed concepts around video games in a world without secrets and snackable gaming; what these theories mean in terms of the design of a game and game-play mechanics.

Dr. Davidson explains the term snackability, first coined around the concept of how easy and convenient it is to eat food, referencing articles such as Twelve easy pieces from the New York Times, which commented on the poor design mother natures offers in fruits such as apples. He expands on the commercial industries movement towards snackability. Drawing on example such as the Lay’s prodding tagline, “betcha you can’t eat just one”. Read more