Archive for Events
IIMA Event: Crossroads Between Social Media & SEO
Today’s IIMA event: The Crossroads Between Social Media & SEO, presented by Guacira Naves.
My live tweeting of the event:
(kinda awkward but start at the bottom)
#IIMA @onlinestrategy wrapping up. Great Job!
#IIMA Do a video sitemap!
#IIMA correction TubeMogul > http://www.tubemogul.com/
#IIMA use 2mobile(?) to distribute video via all distribution websites such as youtube, vimeo, blip etc.
#IIMA Wine break! Really the food at IIMA Events is awesome. Babybel, wine…
#IIMA Youtube & SEO: 425 million uniques a month. Develop videos based on the themes you are targeting.
#IIMA In Twitter Bio make sure you have your keywords and within some twitter updates.
#IIMA BING social is starting to recommend users on Twitter for your search item so you can follow them. Read more
Leveraging Community to Build your Brand
IMC 2010 Session Recap: Leverage the Power of the Community to Build your Brand
Presented by: Nathalie Baudoin
How, on behalf of the community, can we create a strong brand?
MEC Background:
- Conceived by a small group of Canadian climbers in 1971 in Vancouver
- Today the largest outdoor community in Canada
- 14 stores
- 3.2 million membership
- 1500 staff
- 1 million online visitors per month
- Medium sized retailer
Nathalie feels that the most important stats are penetration rates–pointing out that the penetration rates where they have a retail presence of 15%–25% in BC, and in some places, (like North Vancouver) 35%.
Evolution of Search and Why We Should Care
IMC 2010 Session Recap: Evolution of Search and Why We Should Care!
Presented by: Maryam Mahdavi
*image from AListApart.com
Maryam has a strong background in computer science and this is her first talk at a Marketing Conference.
She asks the audience what does search mean to you?
- Google… or Bing or other search engines on how to use for marketing
- Search is a bay of users and potential customers
- They are looking for products, how can we leverage that to get them to our site
But search has gone beyond that… Facebook, Twitter (real-time search). Read more
