IIMA Event: Crossroads Between Social Media & SEO

October 13th, 2010 | Posted by admin in Events - (0 Comments)

Today’s IIMA event: The Crossroads Between Social Media & SEO, presented by Guacira Naves.
My live tweeting of the event:

(kinda awkward but start at the bottom)

#IIMA @onlinestrategy wrapping up. Great Job!
#IIMA Do a video sitemap!
#IIMA correction TubeMogul > http://www.tubemogul.com/
#IIMA use 2mobile(?) to distribute video via all distribution websites such as youtube, vimeo, blip etc.
#IIMA Wine break! Really the food at IIMA Events is awesome. Babybel, wine…
#IIMA Youtube & SEO: 425 million uniques a month. Develop videos based on the themes you are targeting.
#IIMA In Twitter Bio make sure you have your keywords and within some twitter updates.
#IIMA BING social is starting to recommend users on Twitter for your search item so you can follow them. (more…)

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Leveraging Community to Build your Brand

October 9th, 2010 | Posted by admin in Events - (0 Comments)

IMC 2010 Session Recap: Leverage the Power of the Community to Build your Brand
Presented by: Nathalie Baudoin

How, on behalf of the community, can we create a strong brand?

MEC Background:

  • Conceived by a small group of Canadian climbers in 1971 in Vancouver
  • Today the largest outdoor community in Canada
  • 14 stores
  • 3.2 million membership
  • 1500 staff
  • 1 million online visitors per month
  • Medium sized retailer

Nathalie feels that the most important stats are penetration rates–pointing out that the penetration rates where they have a retail presence of 15%–25% in BC, and in some places, (like North Vancouver) 35%.

(more…)

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Evolution of Search and Why We Should Care

October 8th, 2010 | Posted by admin in Events - (0 Comments)

IMC 2010 Session Recap: Evolution of Search and Why We Should Care!
Presented by: Maryam Mahdavi

*image from A List Apart

*image from AListApart.com

Maryam has a strong background in computer science and this is her first talk at a Marketing Conference.

She asks the audience what does search mean to you?

  • Google… or Bing or other search engines on how to use for marketing
  • Search is a bay of users and potential customers
  • They are looking for products, how can we leverage that to get them to our site

But search has gone beyond that… Facebook, Twitter (real-time search). (more…)

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