Online Marketing

Do Our Websites Need to be More Snackable?

Last Wednesday’s SIAT Research Colloquium was presented by Dr. Drew Davidson, from the Entertainment Technology Center at Carnegie Mellon University. He reviewed concepts around video games in a world without secrets and snackable gaming; what these theories mean in terms of the design of a game and game-play mechanics. Dr. Davidson explains the term snackability, first coined around the concept… Read more →

Vancouver’s F5 Expo: Refreshing Business Stratagies

Last week I had the pleasure of attending the F5 expo in Vancouver. The event is produced by Lindsay Smith, the CEO and founder of Massive Media Inc. A company usually synonymous with fun tech socials in Vancouver. The conceptual inspiration of expo is a play on “F5 key”, thus dubbed: Refreshing Business Strategies. Lindsay has always had a knack Read more →