SES San Jose 2009 Review: Social Media – Managing Conversations & Reputations When the User is in Control After being jammed into the small conference room for the Google session: Analytics & Website Optmizer, I quickly exited before it even got started. Instead I wandered into the Social Media presentation down the hall. I was happy I did, as the… Read more →
Category: Online Marketing
Facebook Ads – Reaching Prospects Early
SES San Jose 2009 Review: Facebook Ads – Reaching Prospects Early in the Decision Making Process My second session was presented by well-spoken Sarah Smith, Manager of Online Sales Operations at Facebook. The Stanford grad reviewed ways to increase CTR as well as some of the current features Facebook offers. She outlined how Facebook advertising is quite different than search… Read more →
Duplicate Content & Multiple Site Issues
SES San Jose 2009 Review: Duplicate Content & Multiple Site Issues After a good sleep at the Hilton San Jose, I wandered to the registration booth, got my Press Badge, and was on my way to the first session: Duplicate Content & Multiple Site Issues This panel had representation from all three main search engines: Bing, Google and Yahoo. But… Read more →
Nicholas Fox Keynote
SES San Jose 2009 Review: Keynote: Nicholas Fox, Business Product Management Director, AdWords for Google I actually missed this Keynote but you can find it in its entirety on Webmaster Radio. Enjoy! Read more →
SES San Jose Review: Overview of Day 2
Let me start off by thanking the staff at SES San Jose 2009 for inviting me to cover the event. This was my second time I have attended the conference in San Jose and highly recommend it for anyone looking for an industry leading approach to learning or advancing their skills in internet marketing. For those of you not familiar… Read more →
On my way to San Jose….
I am about to board my flight to San Jose to attend SES’s San Jose Conference 2009. Check out my updates of the daily events at http://www.iimaonline.org/resources/blogs/. Day 2 agenda: http://www.searchenginestrategies.com/sanjose/agenda-day2.php Day 3 agenda: http://www.searchenginestrategies.com/sanjose/agenda-day3.php Feel free to shoot me a quick email (serena_hillman[at]hotmail[dot]com) if you want me attend and report on any particular session and I will try the… Read more →