Four years ago, I was doing 2 things: playing the video game Far Cry 5 for an unhealthy amount of time and onboarding an intern into the world of user research. This gave me an idea, perhaps a Skill Tree would be a good way to communicate the different branches of our research world; and with this, one could, in… Read more →
An invitation to experience BI tools for UXR Prior to my move over into the UXR world I primarily worked with ecommerce analytics on the daily. This had me utilizing tools such as Google Analytics (GA for those hip folks), Adobe Analytics (then known as Omniture) and a bunch of similar but now defunct tools (it was the late 2000’s). My world… Read more →