Mobile Commerce


Recently, there has been widespread growth of shopping and buying on mobile devices, termed mCommerce. With this comes a need to understand how to best design experiences for mobile shopping. To help address this, we conducted a diary and interview study with mCommerce shoppers who have already adopted the technology and shop on their mobile devices regularly. Our study explores typical mCommerce routines and behaviours along with issues of soft trust, given its long-term concern for eCommerce. This is explored in the following publications:

Key Publications


Hillman, S., and Neustaedter, C. (2012)
Trust in Mobile Shopping: An Empirical Study
User Experience Magazine, Vol. 11(4).

Hillman, S., Neustaedter, C., Bowes, J., and Antle, A. (2012)
Soft Trust and mCommerce Shopping Behaviors
Proceedings of the International Conference on Human-Computer Interaction with Mobile Devices & Services MobileHCI, ACM Press, 10 pgs.

Hillman, S. and Neustaedter, C. (2012)
In mCommerce We Trust: The Social and Trust Behaviours of mCommerce Shoppers
Proceedings of the Workshop on Mobility and Web Behavior at Mobile HCI, 6 pgs.

Hillman, S., Neustaedter, C., and Bowes, J. (2012)
The Routines and Social Behaviours of Frequent mCommerce Shoppers
Extended Proceedings of the Conference on Computer-Human Interaction (CHI 2012), Works-In-Progress, 6 pgs.