SES San Jose Review: Overview of Day 3

Google's Matt Cutts
Google's Matt Cutts

Similar to Day 2 I have broken each session review into separate blog posts for better flow:

Session 1: Morning Keynote: How to Prepare for the Future of Search
Charlene Li, Co-Author Groundswell

Session 2: Extreme Makeover: Live Site Clinic
Elisabeth Osmeloski, Director of Online Media, Adventures in Search
Tiffany Lane, Search Quality Team, Google
Greg Boser, President, WebGuerrilla LLC
Vanessa Fox, Nine By Blue
Matt Cutts, Search Quality Team, Google

Session 3: Advanced SEO Round Table
Richard Zwicky, Founder & CEO, Enquisite
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Bruce Clay, President, Bruce Clay, Inc
Mike Grehan, SES Advisory Board Co-Chair
Todd Friesen, VP Search, Position Technologies
Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl

Session 4: In-House SEO: Structuring the Organization for Success (review coming)
Chris Boggs, Director, SEO, Rosetta
Melanie Mitchell, SVP, Search Strategy, Digitas
Jessica Bowman, SEO Strategist & In-House Expert,
Laura Lippay, Director of Technical Marketing, Yahoo!

SES San Jose Day 3 Highlights:

  • Matt Cutts’ surprise appearance!
  • SEO round table: chalk-full of great info
  • Getting my Groundswell book signed

SES San Jose Day 3 Letdowns:

  • Tiffany’s inability to understand my question on GEO IP redirects
  • Repeat of lunch (overcooked hot dogs)
  • The rush hour drive to the SFO airport