SES San Jose Review: Overview of Day 2

Let me start off by thanking the staff at SES San Jose 2009 for inviting me to cover the event. This was my second time I have attended the conference in San Jose and highly recommend it for anyone looking for an industry leading approach to learning or advancing their skills in internet marketing. For those of you not familiar with the 3 day conference here is some general info:

I have broken each session review into separate blog posts for better flow:

Day 2 Highlights:

  • Marty Weintraub’s energetic presentation
  • Domino Pizza’s website (when I ordered my dinner)
  • Zappos’ Brian Kalma’s specific examples of their Social Media Campaign

Day 2 Letdowns:

  • The overcapacity room for the session: Google Analytics & Website Optimizer: Secrets Revealed!
  • Lunch (overcooked hot dogs)
  • Paying for internet at the Hilton