Last Thursday I had the pleasure of attending VKI Studios 1st training session, in a series of 4, which focus on essential aspects of Internet Marketing. The training session I attended was “The Art and Science of Persuasive Web Design”, which takes a look at different persuasive methods, content techniques and examples of how they can be used online. Read more →
Tag: B2B
Social Media Consumer & B2B Profile Tool
Thought I would share this nifty Consumer Profile Tool which profiles engagement within the Social Media space. A great starting point when building your Social Media strategy. Consumer: Read more →
The Buyersphere Project
Below is a recap of the SES San Jose 2009 session The Buyersphere Project. For those of you not familiar with The Buyersphere Project it was a major research initiative conducted by Enquiro, with input provided by Google, Covario, Business.com, Demandbase and Marketo focusing on understanding B2B buyer patterns. Read more →