Tag: Business Intelligence

Leveraging Business Intelligence Tools for UX Research

An invitation to experience BI tools for UXR Prior to my move over into the UXR world I primarily worked with ecommerce analytics on the daily. This had me utilizing tools such as Google Analytics (GA for those hip folks), Adobe Analytics (then known as Omniture) and a bunch of similar but now defunct tools (it was the late 2000’s). My world… Read more →