Rockmelt: Browser-Integration Awesomeness

March 11th, 2011 | Posted by admin in Recommendation - (Comments Off)

I was watching a webinar on BI in the New World, by Jaspersoft, when the host mentioned a new browser which he claimed uniquely meets the needs of wired users of today. Rockmelt -  check out the interface (click to enlarge):

Everything on one-screen = complete awesomeness. I just wish I could also put Skype on it.

It has the ability to easily share, get all my twitter updates, facebook updates and messages without needing multiple tabs.

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IIMA Event: Crossroads Between Social Media & SEO

October 13th, 2010 | Posted by admin in Events - (Comments Off)

Today’s IIMA event: The Crossroads Between Social Media & SEO, presented by Guacira Naves.
My live tweeting of the event:

(kinda awkward but start at the bottom)

#IIMA @onlinestrategy wrapping up. Great Job!
#IIMA Do a video sitemap!
#IIMA correction TubeMogul > http://www.tubemogul.com/
#IIMA use 2mobile(?) to distribute video via all distribution websites such as youtube, vimeo, blip etc.
#IIMA Wine break! Really the food at IIMA Events is awesome. Babybel, wine…
#IIMA Youtube & SEO: 425 million uniques a month. Develop videos based on the themes you are targeting.
#IIMA In Twitter Bio make sure you have your keywords and within some twitter updates.
#IIMA BING social is starting to recommend users on Twitter for your search item so you can follow them. (more…)

Leveraging Community to Build your Brand

October 9th, 2010 | Posted by admin in Events - (Comments Off)

IMC 2010 Session Recap: Leverage the Power of the Community to Build your Brand
Presented by: Nathalie Baudoin

How, on behalf of the community, can we create a strong brand?

MEC Background:

  • Conceived by a small group of Canadian climbers in 1971 in Vancouver
  • Today the largest outdoor community in Canada
  • 14 stores
  • 3.2 million membership
  • 1500 staff
  • 1 million online visitors per month
  • Medium sized retailer

Nathalie feels that the most important stats are penetration rates–pointing out that the penetration rates where they have a retail presence of 15%–25% in BC, and in some places, (like North Vancouver) 35%.

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