Tag Archive for KPIs

Evolution of Search and Why We Should Care

IMC 2010 Session Recap: Evolution of Search and Why We Should Care! Presented by: Maryam Mahdavi Maryam has a strong background in computer science and this is her first talk at a Marketing Conference. She asks the audience what does search mean to you? Google… or Bing or other search engines on how to use for marketing Search is a… Read more →

IMC Vancouver: Anil Batra’s Data Meets Design

IMC 2010 Session Recap: Data Meets Design Presented by: Anil Batra This is a recap of Anil Batra’s presentation at IMC Vancouver 2010 titled Data Meets Design. Anil is a frequent speaker, UBC tutor, and VP of Search & Analytics at POP. Anil asks us who matters: The only person that matters is your customer and what are they looking for.… Read more →