Tag: Marketing

2.0 Killed the Print Star

As more and more publications whose business module is driven by print advertising  hit the skids–I can’t help but think–who still advertises in print? But that’s old news. The last proverbial nail-in-the-coffin has to be print mediums last ditch attempt to enter the web-space:  static banner ads, $25/CPM,  repurposed rate cards  and New Media Sales Reps. Publishers should have learned the lesson the first time. Repurposed… Read more →