Tag: MEC

Leveraging Community to Build your Brand

IMC 2010 Session Recap: Leverage the Power of the Community to Build your Brand Presented by:┬áNathalie Baudoin How, on behalf of the community, can we create a strong brand? MEC Background: Conceived by a small group of Canadian climbers in 1971 in Vancouver Today the largest outdoor community in Canada 14 stores 3.2 million membership 1500 staff 1 million online… Read more →