Tag Archive for Persuasive Marketing

Do Our Websites Need to be More Snackable?

Last Wednesday’s SIAT Research Colloquium was presented by Dr. Drew Davidson, from the Entertainment Technology Center at Carnegie Mellon University. He reviewed concepts around video games in a world without secrets and snackable gaming; what these theories mean in terms of the design of a game and game-play mechanics. Dr. Davidson explains the term snackability, first coined around the concept… Read more →