Drink the Coolaid

Tag Archive for Social Media

admin | October 13, 2010

IIMA Event: Crossroads Between Social Media & SEO

Today’s IIMA event: The Crossroads Between Social Media & SEO, presented by Guacira Naves.
My live tweeting of the event:

(kinda awkward but start at the bottom)

#IIMA @onlinestrategy wrapping up. Great Job!
#IIMA Do a video sitemap!
#IIMA correction TubeMogul > http://www.tubemogul.com/
#IIMA use 2mobile(?) to distribute video via all distribution websites such as youtube, vimeo, blip etc.
#IIMA Wine break! Really the food at IIMA Events is awesome. Babybel, wine…
#IIMA Youtube & SEO: 425 million uniques a month. Develop videos based on the themes you are targeting.
#IIMA In Twitter Bio make sure you have your keywords and within some twitter updates.
#IIMA BING social is starting to recommend users on Twitter for your search item so you can follow them. Read more

Category: Events | Tags: Bing, Facebook, Keywords, SEO, Social Media, Twitter, WordPress, YouTube

admin | October 5, 2010

No comments

IMC Vancouver: Anil Batra’s Data Meets Design

IMC 2010 Session Recap: Data Meets Design
Presented by: Anil Batra

This is a recap of Anil Batra’s presentation at IMC Vancouver 2010 titled Data Meets Design. Anil is a frequent speaker, UBC tutor, and VP of Search & Analytics at POP.

Anil asks us who matters: The only person that matters is your customer and what are they looking for. They tell you by their clicks and feedback.

He tells us the purpose of the presentation is to teach us how to collect this data.

Customers leave trails:

How did they get to you? Search, social media, campaigns…
Every click they are telling you what they are looking for: they can tell you if they are confused; if they are comparing products.They can tell you if they are confused. If they are comparing products.
Take a look at your users behaviour.

Category: Events | Tags: Adwords, Analytics, Compete, Google, KPIs, Omniture, Radian6, SM2, Social Media, Webtrends, Yahoo

admin | August 16, 2010

One comment

IMC Vancouver 2010: The Line-up!

Keynote: Guy Kawasaki

With just over a month away, IMC Vancouver 2010 is just finalizing the last speakers/presenters. The event seems to be forming as an IMC highlight event with its “crazy strong” line-up including a keynote address from illustrious Guy Kawasaki. IMC reports the keynote and focus of the conference will be “Simple Marketing”. Read more

Category: Events, Online Marketing, Recommendation, SEO, Social Media, Usability | Tags: Digg, eCommerce, SEO, Social Media, Usability, Web Marketing

« Older Entries

Categories

Archives