Do Our Websites Need to be More Snackable?

February 25th, 2011 | Posted by admin in Design & Esthetics | Online Marketing | Usability - (Comments Off)

Last Wednesday’s SIAT Research Colloquium was presented by Dr. Drew Davidson, from the Entertainment Technology Center at Carnegie Mellon University. He reviewed concepts around video games in a world without secrets and snackable gaming; what these theories mean in terms of the design of a game and game-play mechanics.

Dr. Davidson explains the term snackability, first coined around the concept of how easy and convenient it is to eat food, referencing articles such as Twelve easy pieces from the New York Times, which commented on the poor design mother natures offers in fruits such as apples. He expands on the commercial industries movement towards snackability. Drawing on example such as the Lay’s prodding tagline, “betcha you can’t eat just one”. (more…)

Evolution of Search and Why We Should Care

October 8th, 2010 | Posted by admin in Events - (Comments Off)

IMC 2010 Session Recap: Evolution of Search and Why We Should Care!
Presented by: Maryam Mahdavi

*image from A List Apart

*image from AListApart.com

Maryam has a strong background in computer science and this is her first talk at a Marketing Conference.

She asks the audience what does search mean to you?

  • Google… or Bing or other search engines on how to use for marketing
  • Search is a bay of users and potential customers
  • They are looking for products, how can we leverage that to get them to our site

But search has gone beyond that… Facebook, Twitter (real-time search). (more…)

Keynote: Guy Kawasaki

With just over a month away, IMC Vancouver 2010 is just finalizing the last speakers/presenters. The event seems to be forming as an IMC highlight event with its “crazy strong” line-up including a keynote address from illustrious Guy Kawasaki. IMC reports the keynote and focus of the conference will be “Simple Marketing”. (more…)


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