Tag: Web Marketing

IMC Vancouver 2010: The Line-up!

With just over a month away, IMC Vancouver 2010 is just finalizing the last speakers/presenters. The event seems to be forming as an IMC highlight event with its “crazy strong” line-up including a keynote address from illustrious Guy Kawasaki. IMC reports the keynote and focus of the conference will be “Simple Marketing”. Read more →

F5 Expo: Search Marketing in 2010 Session

The Search Marketing in 2010 session included the following panelists (left to right): Martin Stoddart, Senior Product Manager at Bing Vanessa Wynn-Williams, Associate Marketing Manager at Yahoo! Canada Ryan Kelly, Founder and CEO at Pear Analytics Read more →

Vancouver’s F5 Expo: Refreshing Business Stratagies

Last week I had the pleasure of attending the F5 expo in Vancouver. The event is produced by Lindsay Smith, the CEO and founder of Massive Media Inc. A company usually synonymous with fun tech socials in Vancouver. The conceptual inspiration of expo is a play on “F5 key”, thus dubbed: Refreshing Business Strategies. Lindsay has always had a knack Read more →

Learning to Dance with the Hippo

Last Thursday I had the pleasure of attending VKI Studios 1st training session, in a series of 4, which focus on essential aspects of Internet Marketing. The training session I attended was “The Art and Science of Persuasive Web Design”, which takes a look at different persuasive methods, content techniques and examples of how they can be used online. Read more →

The Buyersphere Project

Below is a recap of the SES San Jose 2009 session The Buyersphere Project. For those of you not familiar with The Buyersphere Project it was a major research initiative conducted by Enquiro, with input provided by Google, Covario, Business.com, Demandbase and Marketo focusing on understanding B2B buyer patterns.   Read more →

SES San Jose Review: Overview of Day 3

Similar to Day 2 I have broken each session review into separate blog posts for better flow: Session 1: Morning Keynote: How to Prepare for the Future of Search Charlene Li, Co-Author Groundswell Session 2: Extreme Makeover: Live Site Clinic Elisabeth Osmeloski, Director of Online Media, Adventures in Search Tiffany Lane, Search Quality Team, Google Greg Boser, President, WebGuerrilla LLC… Read more →