Last Thursday I had the pleasure of attending VKI Studios 1st training session, in a series of 4, which focus on essential aspects of Internet Marketing. The training session I attended was “The Art and Science of Persuasive Web Design”, which takes a look at different persuasive methods, content techniques and examples of how they can be used online. (more…)

The Buyersphere Project

September 2nd, 2009 | Posted by admin in Events | Research - (0 Comments)

the-buyersphere-projectBelow is a recap of the SES San Jose 2009 session The Buyersphere Project. For those of you not familiar with The Buyersphere Project it was a major research initiative conducted by Enquiro, with input provided by Google, Covario, Business.com, Demandbase and Marketo focusing on understanding B2B buyer patterns.   (more…)

SES San Jose Review: Overview of Day 3

August 15th, 2009 | Posted by admin in Events | SEO - (0 Comments)
Google's Matt Cutts

Google's Matt Cutts

Similar to Day 2 I have broken each session review into separate blog posts for better flow:

Session 1: Morning Keynote: How to Prepare for the Future of Search
Charlene Li, Co-Author Groundswell

Session 2: Extreme Makeover: Live Site Clinic
Elisabeth Osmeloski, Director of Online Media, Adventures in Search
Tiffany Lane, Search Quality Team, Google
Greg Boser, President, WebGuerrilla LLC
Vanessa Fox, Nine By Blue
Matt Cutts, Search Quality Team, Google
(more…)