IMC 2010 Session Recap: Data Meets Design
Presented by: Anil Batra
This is a recap of Anil Batra’s presentation at IMC Vancouver 2010 titled Data Meets Design. Anil is a frequent speaker, UBC tutor, and VP of Search & Analytics at POP.
Anil asks us who matters: The only person that matters is your customer and what are they looking for. They tell you by their clicks and feedback.
He tells us the purpose of the presentation is to teach us how to collect this data.
Customers leave trails:
- How did they get to you? Search, social media, campaigns…
- Every click they are telling you what they are looking for: they can tell you if they are confused; if they are comparing products.They can tell you if they are confused. If they are comparing products.
- Take a look at your users behaviour.